Fundamentals

Gavin Ambrose and I have finally completed the Fundamentals of Creative Design series of graphic design books, all of which are available on Amazon. The final two books - Image and Colour - are at the printers and will be available before Christmas. Gavin tells me that the big Waterstone's on London's Oxford St intends to do a big display window of the whole series once these final two books are published.

This series has received excellent critical reviews such as the following from Creative Review (about Layout): "Superb series, authoritative look, filled with examples of recent work that are so bang up to date it's surprising they were even finished before the book was printed."

We have started work on our next series of books, the Fundamentals of Photography. These will have a similar approach to the Creative Design books in that principles will be explained briefly and illustrated to facilitate learning. We are close to finishing the first one, which is about Light.



The first book that Gavin and I produced together was This End Up: Original approaches to packaging design, Rotovision (2003)

brandchannel.com said "Excellent in depth case studies of packages that work and why they work for a wide range of products including CDs, clothing, condoms, food and drink, and beauty items. The authors offer several pages with before and after images, draft executions, and text explaining the challenge, solution, and approach to collateral or extensions."